Show & Glow by the Lake

August 5, 2017 @ 10:00 am – 3:00 pm America/Chicago Timezone
Veterans Park
1010 N Lincoln Memorial Dr
Milwaukee, WI 53202
$15 in advance, $25 after July 24th

Inaugurated in August 2005, the Milwaukee Concours d’Elegance has developed a reputation for showcasing the most exceptional vehicles and has been a top destination for both participants and spectators. Sunday’s Concours d’Elegance takes place on the beautiful shores of Lake Michigan at Veteran’s Park, a spectacular venue situated between the Milwaukee Yacht Club and the stunningly modern Milwaukee Art Museum. A Saturday Morning Motor Tour along lake drive and Saturday evening’s Style & Speed Social held at the historic Milwaukee Club adds a special flare to the weekend.

Since event’s inception, together we have donated more than $200,000 to improve the lives of children and families and very pleased to see that our outlook for giving will continue to grow.

Each year 200 unique motorcars are invited to gather along the lake to celebrate the best in automotive history. The park along the water offers a wide open area rather than crowded into a small space, giving a very relaxed experience. Attendees can expect to see award-winning vehicles which owners have brought from countries as far as Italy, Switzerland and Canada, as well as four corners of the United States. This year a few of our special features include:

Speed – Then & Now, comparing original supercars up to the early 1930s to today’s fastest machines
Alternative power with early electric and steam cars
Orphan Muscle Cars
60 years anniversary of Edsel
On Saturday, we host our popular Show & Glow by the Lake, a casual celebration of all things motorized bringing nearly 400 entries – a completely separate roster of fantastic vehicles than those seen on Sunday. This event brings a wide range of vehicles and some marque clubs hold their annual judging meets in conjunction with it.

Interested in Showing your Vehicle in the Milwaukee Concours d’Elegance?

Thank you. Participation of a vehicle is by invitation only or by approval of the Concours d’Elegance committee. Please review the following criteria to see if your vehicle would be a fit for this concours event.

Generally speaking, participation is for vehicles built prior to 1974. In some cases this may change if for example there is a Special Feature in a particular year. A focus of the Milwaukee Concours is to show exact history and therefore modified cars or replicas are generally not accepted. Other examples of modifications that are not accepted would be a car converted to a different model (ex: an Auburn Cabriolet re-bodied as a Speedster or a Pontiac GTO converted to a Judge), resto-mods, incorrect engines, incorrect wheels or custom cars in general. An exception to this would be a Classic that was re-bodied by known coachbuilder during the Classic Era or a racecar that went through documented changes during its competitive life. Re-bodied cars outside of these in-period scenarios will not be considered.

If you have a vehicle that accurately represents its period in history, we invite you to submit it for consideration.

Please note: Use of drones is not allowed anywhere on the event grounds without the express approval of the Masterpiece LTD.

Please complete the Milwaukee Concours d’Elegance application and please be sure to upload the required photos requested in the form.

If you have any questions, please contact Carl or Carrol Jensen at or 262-662-0287.

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